Realistic Reasons to be Bullish on Nudging
Nudges won’t solve every problem, but they can help solve two hard problems. And that’s reason to be optimistic about their future.
Ed Bradon is a director at the Behavioural Insights Team (BIT), based in London. He leads a cluster of teams working to apply behavioral science to education, technology, justice and policing, and security. He also chairs the steering board for the recently established Ending Youth Violence Lab.
Nudges won’t solve every problem, but they can help solve two hard problems. And that’s reason to be optimistic about their future.
The internet is often derided as the place productivity and well-being go to die. But if it can democratize expertise that judgment might start to look premature.
Thinking carefully and creatively about the distant future can sharpen our thinking about the present, even if what we imagine never comes to pass.