Eric Singler

Eric Singler is the managing director of BVA Group, a research and consulting firm. He is the chairman of the BVA Nudge Unit and the NudgeFrance think tank. He is also the managing director of the consumer goods business PRS IN VIVO. In these capacities, he advises major international companies, as well as public authorities, on how to implement behavioral change strategies for their internal and external stakeholders. Nudge Management is his third book following Nudge Marketing and Green Nudge.