Too Much of a Good Thing—Overly Positive Online Ratings—Makes for Difficult Decisions
New research helps us make sense of online ratings and reviews.
Evan Nesterak
Evan Nesterak is the editor-in-chief of Behavioral Scientist. He co-founded Behavioral Scientist as an independent and nonprofit publication in 2017. In 2022, he led the publication of Behavioral Scientist's second print edition, Brain Meets World, which was awarded five awards for editorial and design.
In addition to his work at Behavioral Scientist, he has also served as an editorial consultant and researcher, working with a number of authors on their book projects—including Dan Heath, Ethan Kross, Jamil Zaki, and Leidy Klotz.
Previously, he helped lead a multiyear project with the U.S. Soccer Federation to better understand the psychological development of elite players in their Development Academy. Before that, he researched character development as a member of Angela Duckworth's Lab at the University of Pennsylvania. He he also helped the Mayor's office in Philadelphia form a behavioral science advisory group.
Evan also worked: on the Maine Conservation Corps, as a youth soccer coach, at a local organic canning company, as a night security guard at one of the largest stock shows and rodeos in the world, and as a caretaker of a remote property in a village in the Czech Republic.
Evan was born in New Jersey and grew up in Ohio, Kentucky, Michigan, and Colorado. Since 2019, he has called Prague, Czech Republic home.
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