Products as People: Using Psychology to Make Your Brand Attractive
How can we use what makes people attractive to make brands attractive?
Founding Columnist
Jason Hreha
Jason Hreha is the head of Product, Behavioral Sciences at Walmart. He applies the latest findings from fields like cognitive science, social psychology, and behavioral economics to product design in order to create the most enjoyable and engaging products possible. Previously, he was a lead researcher in BJ Fogg's Stanford Persuasive Technology Lab. He has also collaborated extensively with Dan Ariely. A serial entrepreneur, he has had one exit (Kite.io to Quixey) and has mentored companies at 500 Startups and Thiel fellows since their inaugural classes.