Nudges Alone Won’t Save Nemo: Conservation in the Great Barrier Reef
How do you apply behavioral science to a complex environmental problem?
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John Pickering is the chief behavioral scientist of Behaviour Innovation. His work focusses on modifying attitudes, decisions, and behaviors of populations of people. He is the project director of one of Australia’s largest environmental behavior change initiatives, Project Cane Changer.
How do you apply behavioral science to a complex environmental problem?