To Make Cash Transfers Go Further, Customize for the Context
Cash-transfer programs have already been proven to alleviate poverty. With behaviorally informed customization, their positive impact can go even further.
Kate MacLeod
Kate MacLeod is a principal behavioral designer at ideas42, where she focuses on the intersection of development economics and behavioral science. Over the past four years at ideas42 she has focused on bringing behavioral innovations to cash transfer and labor market programs in sub-Saharan Africa and the MENA region.