Kweku Opoku-Agyemang is an economist and honorary research fellow at the Center for Effective Global Action at the University of California-Berkeley. He is also an affiliate at the International Growth Centre of the London School of Economics. His research focuses on behavioral economics, the political economy of development, and technological impacts on social outcomes. He received his Ph.D. in development studies from the University of Wisconsin-Madison and an M.A. in economics from Ohio University.
Understanding human behavior is essential for designing human-computer interfaces. But there’s more to it than that: Understanding how people interact with computer interfaces can help us understand human behavior in general.