The Key to Creating Cost-Effective Experiments at Scale
How can we build large-scale, cost-effective experiments that people want to participate in?
Matthew Salganik
Matthew Salganik is a professor of sociology at Princeton University. His research interests include social networks and computational social science.He is affiliated with several of Princeton's interdisciplinary research centers: the Office for Population Research, the Center for Information Technology Policy, the Center for Health and Wellbeing, and the Center for Statistics and Machine Learning. He is the author of Bit by Bit: Social Research in the Digital Age.