Early Edutainment: The Behavioral Scientist’s Guide to Fairy Tales
Fairy tales exemplify behavioral science in action (even if it’s unintentional), illustrating the power stories have to influence our thoughts and behavior.
Michael Hallsworth
Michael Hallsworth is chief behavioral scientist at the Behavioural Insights Team (BIT). For 20 years, he has worked as both an official and an advisor to various governments, and has been a leading figure in applying behavioral science to address practical problems. He earned Ph.D. in behavioral economics from Imperial College London and is currently distinguished lecturer at the University of Pennsylvania. He is the author of Behavioral Insights (with Elspeth Kirkman), and The Hypocrisy Trap.
A Tale of Two Systems: 19th Century Behavioral Insights From Poe, Austen, and Dickens
Literature can open up a wider range of examples that illustrate core behavioral science principles.
A Tale of Two Systems: What Can Behavioral Science Learn From Literature?
Behavioral scientists take pride in the interdisciplinary nature of our research, yet we rarely draw on accounts of human nature generated outside of the social sciences.
Why Governments Need to Nudge Themselves
Policymakers are also affected by the same cognitive biases that they seek to address in others. Does that mean that their decisions are also flawed?