Nina Mažar is a professor of marketing at Questrom School of Business, Boston University and co-founder of BEworks.
Applied behavioral science is at a critical juncture. Our efforts at this stage will determine whether the field matures in a systematic and stable manner, or grows wildly and erratically.
We don’t have a great understanding of how long nudges last or how effective they are if repeated. An experimental tax-paying prompt aimed at organizations provides new insight into these questions.