To Change a Habit, Get Extreme. Progressively.
Starting a new habit is very different from breaking an existing one. If you want to give something up, try this advice.
Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book Hooked: How to Build Habit-Forming Products. His latest book is Indistractable: How to Control Your Attention and Choose Your Life.
Ask a Behavioral Scientist: Nir Eyal on how the “Regret Test” Makes for Good Ethics and Good Business
Tech makers should abandon Google’s vague motto, “Don’t be evil”—it’s too vague.