What’s in a Name? The Role of Expectations, and Reality, in Our Judgements
When marketers set expectations that are too great (or not great enough) they can run into trouble.
Peter Hovard
Peter Hovard is the behavioral insights lead at Royal & Sun Alliance where he tests and designs behavior change strategies for Connected Insurance customers. He received a Ph.D. in experimental psychology from the University of Sussex.
Can Insurers Encourage Safer Teen Driving?
Road accidents are the number-one cause of death for young people worldwide. What can be done about it?