Piyush Tantia is co-executive director at ideas42. Since joining ideas42 in 2009 he has worked to implement solutions in various areas including household finance, education, international development, poverty, criminal justice, and healthcare. He has been a visiting lecturer at the Princeton Woodrow Wilson School, has served on the World Economic Forum Global Agenda Council on Behavior, and is on the executive committee for Innovation for Poverty Action’s Financial Capability Research Fund.
Behavioral science and design both try to solve problems and imagine new possibilities. Though the fields are intersecting more and more, we’ve only just scratched the surface.
When designing behavioral interventions, don’t forget about the critical “what” step.