The Mother of All Cognitive Illusions
It’s little wonder that people would believe that higher taxes would make them feel bad. But this is a cognitive error, pure and simple.
Robert H. Frank
Robert H. Frank is the H. J. Louis Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. He has been an Economic View columnist for The New York Times for more than a decade. His many books include The Winner-Take-All Society, The Economic Naturalist, Success and Luck, and, most recently, Under the Influence.