Rory Sutherland

Rory Sutherland is the vice chairman of Ogilvy in the U.K., an attractively vague job title which has allowed him to cofound a behavioral science practice within the agency. Before founding Ogilvy’s behavioral science practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been president of the IPA, chair of the judges for the Direct Jury at Cannes, and has spoken at TED Global. He is the author of two books: The Wiki Man, available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and Alchemy, The Surprising Power of Ideas Which Don't Make Sense, to be published in March 2019.