Designing Transport for Humans, Not Econs
It’s common to hear that transport providers are “simply getting people from A to B”: a low-bar ambition that misses the real purpose of much travel.
Rory Sutherland
Rory Sutherland is the vice chairman of Ogilvy in the U.K., an attractively vague job title which has allowed him to cofound a behavioral science practice within the agency. Before founding Ogilvy’s behavioral science practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been president of the IPA, chair of the judges for the Direct Jury at Cannes, and has spoken at TED Global. He is the author of two books: The Wiki Man, available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and Alchemy, The Surprising Power of Ideas Which Don't Make Sense, to be published in March 2019.
It Isn’t a Replication Crisis. It’s a Replication Opportunity
The marketing world demonstrates how a failure to replicate opens new windows into human behavior.