The Surprising Origins of Our Obsession with Creativity
We tend to assume creativity is a timeless human value. But creativity as the concept we know today emerged in the 1950s and ’60s, driven by the needs of the modern corporation.
Samuel W. Franklin is a cultural historian and lecturer in human-centered design at the Delft University of Technology. He has earned awards and fellowships from the Smithsonian Institution’s Lemelson Center for the Study of Invention and Innovation, the Hagley Library and Museum, the Hathi Trust Research Center, the Stanford Arts Institute, and Brown University’s Center for Digital Scholarship. He has developed exhibitions for the American Museum of Natural History, the National September 11 Memorial and Museum, and others. He is the author of The Cult of Creativity: A Surprisingly Recent History.
We tend to assume creativity is a timeless human value. But creativity as the concept we know today emerged in the 1950s and ’60s, driven by the needs of the modern corporation.