Sarah Lazarovic
Sarah Lazarovic is the creative director of Pilot PMR, a strategy and design agency in Toronto, Canada. She studied behavioral science at the University of Toronto's Rotman School of Management, where she was a Massey Fellow in 2014. Sarah runs the Toronto chapter of the Action Design Network. She is the author of the book, A Bunch of Pretty Things I Did Not Buy, a visual essay about consumerism. Her illustration and writing work has appeared in publications including the Boston Globe, The Toronto Star, The Globe and Mail, Maclean's, Tablet, and Elle Canada.
Slowing Down To Design a Better Sign
Of the many ways that cities try to get drivers to reduce their speed, traditional iterations of the “Slow Down” sign may be the most useless, and borderline harmful.
