Finding Opportunities to Apply Behavioral Science for Good in the Private Sector
How can the private sector harness behavioral science to help their customers, employees, and society? It starts with helping them find the right opportunities.
Scott Young
Scott Young is the CEO of the BVA Nudge Unit—UK and a senior vice president of the BVA Group. He assumed these roles after 20 years leading PRS (Perception Research Services) and later PRS IN VIVO, a Top-25 global shopper insights agency serving clients such as Unilever, Colgate and Pfizer, among many others. He is the author of two books—Winning at Retail and Starting with the Shopper.