Scott Young

Scott Young is the CEO of the BVA Nudge Unit—UK and a senior vice president of the BVA Group. He assumed these roles after 20 years leading PRS (Perception Research Services) and later PRS IN VIVO, a Top-25 global shopper insights agency serving clients such as Unilever, Colgate and Pfizer, among many others. He is the author of two books—Winning at Retail and Starting with the Shopper.