The Future of Nudging Will Be Personal
While a nudge might appear effective because a population benefited on average, at the individual level the story could be different. It’s time nudges got personal.
Stuart Mills
Stuart Mills is a fellow of behavioral science in the Department of Psychological and Behavioural Science at the London School of Economics. He is an active researcher in nudge theory and digital economy, exploring the intersections of behavioral science and technology, such as personalized nudging.