RCTs Are Not (Always) the Answer
RCTs are a valuable tool for behavioral scientists. But they’re not the only tool.
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Tania Ramos is the executive director at CLOO—Behavioral Insights Unit, the first company specialized in behavioral economics in Portugal, and a researcher in the Social Psychology Department at New York University. At CLOO, she has been focused in applying insights from the cognitive sciences in organizational and legal contexts. She has developed and taught courses on research methods, both at the undergraduate and postgraduate levels.
RCTs are a valuable tool for behavioral scientists. But they’re not the only tool.