Building a Culture of Voting Through Choice Architecture
Companies, government entities, and nonprofits could—and should—design nonpartisan tools to build a culture of voting.
Ted Robertson is a managing director at the behavioral design lab ideas42, where he launched and runs the organization's NYC and Chicago Behavioral Design Teams. He works on the strategy and application of behavioral science to health care, city government, and national civics. Previously, he was a visiting scholar and fellow at the Harvard Kennedy School of Government in its civic innovation practice.
Companies, government entities, and nonprofits could—and should—design nonpartisan tools to build a culture of voting.
Seemingly overnight, the University of Pennsylvania health system went from prescribing 75 percent generic medications to 98 percent. What changed?