When Expectations Fail, Keep Testing
Even when policymakers look to past evidence, it’s no guarantee of success.
Toby Blume
Toby Blume is the co-founder of Social Engine, a behavior change agency supporting social purpose organizations. A social innovator with over 20 years’ experience of working in the not-for-profit sector and local government, Toby has pioneered the use of behavioral insights and randomized controlled trials in local government and is on a mission to help public bodies and not for profits to be more evidence-based and insight-led.