Sudden-Death Aversion
Seconds left on the clock and a decision to make: Do you kick a field and head to overtime or risk a two-point conversion for the immediate win?
Seconds left on the clock and a decision to make: Do you kick a field and head to overtime or risk a two-point conversion for the immediate win?
Sludge is particularly easy to apply—and likely to be effective—for people who are trying to use technology less.
The behavioral science joke landscape was pretty bleak. Until now.
The congressional tax overhaul avoids a common behavioral mistake that would have increased revenue in the short term at the expense of future tax revenue.
Buzzer-beating shots lead to heartbreak and the desire to blame someone for the loss. The real culprit may be that luck follows a bell curve.
In the mid-60s, Chicago economist Milton Friedman coined the phrase “We’re all Keynesians now.” Half a century later, we might say instead: “We’re all behavioral economists now.”