Why Five and Not Eight? How Round Number Bias Can Reduce Your Nest Egg
Our tendency to prefer round numbers has been observed in stock prices, tips in restaurants, and how much gas we put in our cars. Why are we drawn to round numbers?
Behavioral Economics
Sudden-Death Aversion
Seconds left on the clock and a decision to make: Do you kick a field and head to overtime or risk a two-point conversion for the immediate win?
Want to Keep Your New Year’s Tech Resolutions? Embrace Sludge
Sludge is particularly easy to apply—and likely to be effective—for people who are trying to use technology less.
Behavioral Science Jokes!
The behavioral science joke landscape was pretty bleak. Until now.
The Tax Bill Avoids this Planning Fallacy (for Now)
The congressional tax overhaul avoids a common behavioral mistake that would have increased revenue in the short term at the expense of future tax revenue.
The Blame Game: How Outcome Bias Fools NBA Coaches (and Their Bosses)
Buzzer-beating shots lead to heartbreak and the desire to blame someone for the loss. The real culprit may be that luck follows a bell curve.