The Rise and Fall of Cognitive Control
Reasoning, problem-solving, symbolic language, planning—these faculties are fundamental to virtually all of our individual and societal accomplishments.
Reasoning, problem-solving, symbolic language, planning—these faculties are fundamental to virtually all of our individual and societal accomplishments.
Imagine you got up one morning and went through your normal routine—as you crack open the newspaper, you are met with an alarming headline: The Statue of Liberty Has Been Attacked.
If the maxim of nudges is “Keep it simple,” it has a counterpart for self-interested choice architects: Make it complex.
How can we use what makes people attractive to make brands attractive?
In political rhetoric, individuals from unfamiliar and marginalized groups have often been compared both to vectors of disease and to vermin.
A friend of mine was skeptical about whether behavioral scientists actually need to understand the brain.