How Behavioral Science Can Be Good for Business
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The work of a key group of psychologists initiated the largest program of psychological testing attempted to that date, but also provided powerful impetus for two movements: the call for immigration quotas and the sterilization of the feebleminded.
A friend of mine shared this simple thought: “My ultimate goal is to change people’s behavior. Behavior change techniques are powerful enough tools. I do not need to know what the brain does.”
Behavioral scientists can answer some questions better via a collaborative approach.
The cubicle to your right is occupied by Joshua. Joshua’s been around a while, but you don’t understand how he still has a job.
The aftermath of Donald Trump’s election has led some to cast aspersions on analysts like Nate Silver, who made predictions about the election’s outcome.