1.
In Uncertain Times, Get Curious
Asking better questions can act as an antidote to uncertainty—and the anxiety that comes with it.
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2.
What It’s Like to Be…a Veterinarian
Calming scared cats with pheromone sprays, advising families how to balance their pet’s well-being with budget realities, and diagnosing mysterious animal maladies with Dr. Hindatu Mohammed, a veterinarian in Austin, TX.
3.
What It’s Like to Be…a Software Engineer
Tracing mysterious errors to their source, jousting with product managers, and rolling out new features (without breaking the old ones) with Taylor Hughes, a software engineer.
4.
What It’s Like to Be…a Deli Owner
Boiling briskets for five hours, escorting obnoxious customers to the door, and preserving the ritual of saying “hello” with Steven Peljovich, who runs Michael’s Deli in Boston.
5.
What It’s Like to Be…a Massage Therapist
Choreographing massages to Mozart, enforcing cancellation policies with beloved clients, and shutting down callers seeking “undraped sessions” with Allissa Haines, a massage therapist.
6.
What It’s Like to Be…a Harbor Pilot
Scaling three-story rope ladders up the sides of ships, memorizing every rock and current in a harbor, and narrowly avoiding catastrophic collisions with Captain Grant Livingstone, a retired harbor pilot.
7.
What It’s Like to Be…a Hospice Nurse
Comforting patients as they prepare to transition, navigating end-of-life regrets and frayed relationships, and providing support and advice for fearful families with Heather Meyerend, a retired hospice nurse.
8.
What Happens When AI-Generated Lies Are More Compelling than the Truth?
What if the danger of AI-generated misinformation isn’t that we’ll believe it—it’s that we’ll eventually stop believing anything at all?
9.
Why Simplicity Can Be Strength in a Complex World
As intuitive as it seems, a complicated approach to behavioral design may not be the best response to complexity.
10.
Event: 2025 Frontiers Conversation Series
We invite you to a new online conversation series, “Frontiers,” where we’ll host live conversations with people who are pushing the boundaries of behavioral science.
