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Most Popular

1.
Society

Why Don’t People Return Their Shopping Carts? A (Somewhat) Scientific Investigation

For reasons I can’t fully explain, people’s failure to return their carts bothers me more than it probably should. But then I realized I can do something about it.

2.
Society

Most Read Articles of 2025

Take a moment to dive into the pieces you and your fellow readers turned to most this year.

3.
Culture

What It’s Like to Be…an Elementary School Teacher

Weaving songs and dances into classroom lessons, having difficult conversations with parents, and navigating the second-day meltdowns of kindergarten students with Yaronda Kilgo, an elementary school teacher.

4.
Culture

What It’s Like to Be…a Humanitarian Worker

Managing Ebola treatment centers in Sierra Leone, coordinating with government officials and local leaders, and advocating for the radical simplicity of cash aid with Grace Jackson, a humanitarian worker.

5.
Culture

What It’s Like to Be…a Conductor

Reinterpreting centuries-old classical music, marking up symphonies with notes on phrasing, and turning mid-performance disasters into unforgettable moments with Carlos Miguel Prieto, a music director and conductor.

6.
Culture

What It’s Like to Be…a Master Electrician

Calculating electrical loads, getting zapped by 277 volts, and savoring the freedom of the skilled trades with Doug Powell, a master electrician.

7.
Society

Our Hypocrisy Blind Spot

For our politics to function, we must find a balance between letting all hypocrisy slide and trying to eradicate hypocrisy completely.

8.
Science

The Behavioral Scientist as a Cartographer

How can researchers and practitioners better translate, scale, and adapt their interventions? A concept from cartography offers some inspiration.

9.
Science

Behavioral Economics, Then and Now: A Conversation With Alex Imas

Alex Imas and Richard Thaler teamed up to update a landmark book in behavioral economics. In doing so, they chart where behavioral economics began, where it is now, and where it could go next.

10.
Business

The Trust Equation: It’s Not Just Who You Hire, It’s How You Hire

What if organizations decided to treat their entire hiring process (not just who they hire), as a competitive advantage rather than a wearisome chore?

Behavioral Scientist

Original, thought-provoking reports from the front lines of behavioral science.

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