At the Behavioral Scientist, we know nothing says love and romance more than sharing a deep understanding of our behaviors and biases.
Seemingly overnight, the University of Pennsylvania health system went from prescribing 75 percent generic medications to 98 percent. What changed?
Our tendency to prefer round numbers has been observed in stock prices, tips in restaurants, and how much gas we put in our cars. Why are we drawn to round numbers?
Last year had its good moments, but so many were bad that 2017 was dubbed “The Year of the Dumpster Fire.”
Most people want to be happy. It is a desire that transcends age, culture, geographical location, political belief, religion, and life experience.