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Most Popular

1.
Health

In Uncertain Times, Get Curious

Asking better questions can act as an antidote to uncertainty—and the anxiety that comes with it.

2.
Culture

What It’s Like to Be…a Veterinarian

Calming scared cats with pheromone sprays, advising families how to balance their pet’s well-being with budget realities, and diagnosing mysterious animal maladies with Dr. Hindatu Mohammed, a veterinarian in Austin, TX.

3.
Culture

What It’s Like to Be…a Software Engineer

Tracing mysterious errors to their source, jousting with product managers, and rolling out new features (without breaking the old ones) with Taylor Hughes, a software engineer.

4.
Culture

What It’s Like to Be…a Deli Owner

Boiling briskets for five hours, escorting obnoxious customers to the door, and preserving the ritual of saying “hello” with Steven Peljovich, who runs Michael’s Deli in Boston.

5.
Culture

What It’s Like to Be…a Massage Therapist

Choreographing massages to Mozart, enforcing cancellation policies with beloved clients, and shutting down callers seeking “undraped sessions” with Allissa Haines, a massage therapist.

6.
Culture

What It’s Like to Be…a Harbor Pilot

Scaling three-story rope ladders up the sides of ships, memorizing every rock and current in a harbor, and narrowly avoiding catastrophic collisions with Captain Grant Livingstone, a retired harbor pilot.

7.
Culture

What It’s Like to Be…a Hospice Nurse

Comforting patients as they prepare to transition, navigating end-of-life regrets and frayed relationships, and providing support and advice for fearful families with Heather Meyerend, a retired hospice nurse.

8.
Technology

What Happens When AI-Generated Lies Are More Compelling than the Truth?

What if the danger of AI-generated misinformation isn’t that we’ll believe it—it’s that we’ll eventually stop believing anything at all?

9.
Science

Why Simplicity Can Be Strength in a Complex World

As intuitive as it seems, a complicated approach to behavioral design may not be the best response to complexity.

10.
Culture

Event: 2025 Frontiers Conversation Series

We invite you to a new online conversation series, “Frontiers,” where we’ll host live conversations with people who are pushing the boundaries of behavioral science.

Behavioral Scientist

Original, thought-provoking reports from the front lines of behavioral science.

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