What It Takes to Make Good Decisions: Judgment, Not Calculation
The real work in deciding is not in the calculation, but all the thinking that surrounds it.
March 01st, 2026
choice
February 15th, 2026
Why Rational Choice Theory Should Not Be the Standard for Good Decisions
A half century of research on how people make decisions has shown that rational choice theory fails to describe how people do choose. Nevertheless, it has remained at the center of things, as the normative answer to questions about how people should choose.
January 25th, 2026
A Day in the Life
The theory that underpins much of decision-making science falls short as a way to think about how we actually make decisions and how decisions should be made.
December 23rd, 2025
Behavioral Scientist’s Notable Books of 2025
Our list of noteworthy behavioral science books published in 2025.
October 07th, 2024
When It All Became Apparent
The idea of parenting styles is far-reaching but built on sparse evidence. A team of scientists have turned to parenting behaviors, rather than styles, to discover what matters most for children’s success.
May 21st, 2024
How to Cultivate Taste in the Age of Algorithms
When we turn to algorithms for recommendations instead of asking friends or going down hard-won cultural rabbit holes, what do we give up?
October 17th, 2022
Staying Smart in a Smart World: A Conversation with Gerd Gigerenzer
A deeper understanding of what algorithms do and how they’re being deployed can save us from the whiplash between reverence and resignation.
October 03rd, 2022
Is Having Too Many Choices (Versus Too Few) Really the Greater Problem for Consumers?
A new study featuring more than 7,000 participants from six countries found that choice deprivation—a feeling of not having enough to choose from—not choice overload is the most common consumer experience.
May 24th, 2021
A Conversation with Daniel Kahneman About ‘Noise’
Ten years on from “Thinking, Fast and Slow”, Kahneman is back with a new book, “Noise”, that will again have you questioning what you thought you knew about making decisions.
May 10th, 2021
Too Much of a Good Thing—Overly Positive Online Ratings—Makes for Difficult Decisions
New research helps us make sense of online ratings and reviews.
