What It Takes to Make Good Decisions: Judgment, Not Calculation
The real work in deciding is not in the calculation, but all the thinking that surrounds it.
March 01st, 2026
decision-making
February 15th, 2026
Why Rational Choice Theory Should Not Be the Standard for Good Decisions
A half century of research on how people make decisions has shown that rational choice theory fails to describe how people do choose. Nevertheless, it has remained at the center of things, as the normative answer to questions about how people should choose.
January 25th, 2026
A Day in the Life
The theory that underpins much of decision-making science falls short as a way to think about how we actually make decisions and how decisions should be made.
December 23rd, 2025
Behavioral Scientist’s Notable Books of 2025
Our list of noteworthy behavioral science books published in 2025.
April 21st, 2025
Event: 2025 Frontiers Conversation Series
We invite you to a new online conversation series, “Frontiers,” where we’ll host live conversations with people who are pushing the boundaries of behavioral science.
October 07th, 2024
When It All Became Apparent
The idea of parenting styles is far-reaching but built on sparse evidence. A team of scientists have turned to parenting behaviors, rather than styles, to discover what matters most for children’s success.
June 12th, 2024
What Shape Does Progress Take? Don’t Assume It’s a Straight Line
As we determine where to allocate effort and money, when to keep going and when to give up, different production functions call for different strategies. Yet, we rarely consider what production functions can tell us about our progress.
December 10th, 2023
Behavioral Science in the Backcountry
In this award-winning, longform feature, Greg Rosalsky, an economics reporter and avid backcountry snowboarder, dives into the decades-long quest to overcome “the human factor” in avalanche deaths.
July 17th, 2023
How the Possibility Grid Can Help You Evaluate Evidence Better
The possibility grid is a universal tool to draw attention to what is absent. It alerts you to think about rates of success rather than stories of successes.
June 26th, 2023
Tap into the Wisdom of Your ‘Inner Crowd’
How taking the perspective of a friend you disagree with could help you make better estimates.
