What It’s Like to Be…a Tennis Coach
Scouting for signs of greatness, bolstering players after heartbreaking losses, and fighting the “yips” with Vesa Ponkka, a veteran tennis coach.
Culture
What It’s Like to Be…a PR Crisis Manager
Taking late-night phone calls from panicked clients, dueling with company lawyers over what to disclose, and rushing to preempt unfavorable stories with Chris Thomas, a PR crisis manager.
Ellis Island Echoes: The Emotional Legacy of Ancestral Diversity
Why are some cultures more emotionally expressive than others? One explanation could be that overt emotion helped people overcome diverse linguistic and cultural barriers.
What It’s Like to Be…a Creative Director
Churning out creative possibilities on tight timelines, crafting bespoke stock images with help from AI, and pitching unique ideas to risk-averse clients with Jo Skillman, a creative director in Texas.
How to Cultivate Taste in the Age of Algorithms
When we turn to algorithms for recommendations instead of asking friends or going down hard-won cultural rabbit holes, what do we give up?
What It’s Like to Be…a Dog Trainer
Reading canine body language, boarding dogs to teach them manners, and training the dogs’ owners with Keely Korbel, a dog trainer.