The behavioral insights approach to design has often been top-down. A priority moving forward should be to incorporate more reflexive, dynamic, and nuanced forms of behavioral change. One promising way of doing so is to adapt principles from human centered design.
You likely know that the study behind the vaccine-autism myth was discredited. What you might not know, however, are the ways the study was fraudulent from the start and how the scientific publishing process failed the public.
Statistical noise is nearly universally considered an impediment to sound decision-making. But what seems like noise to those shaping the rules may actually be critically important to those on the receiving end.