The Real Opportunities for Empowering People through Behavioral Science
There’s much to be gained by broadening out from designing choice architecture with little input from those who use it. But we need to change the way we talk about the options.
There’s much to be gained by broadening out from designing choice architecture with little input from those who use it. But we need to change the way we talk about the options.
If behavioral science is baked into the core structures of the organization, then it will continue to produce benefits, regardless of the leadership’s decorative preferences.
The term “irrationality” may encourage overconfidence that prevents behavioral scientists from looking more deeply into what’s driving behavior.
More work in the Global South means more opportunities to learn to address the systems-level challenges that often lie at the root of our most pressing problems.
We should have greater confidence than before that findings we read about in journals will replicate. What’s good about this is evident. But do we pay a price for increased rigor?
Design’s development from buzzy hotshot to established practice offers insight into the path behavioral design could take and the choices it will face along the way.