What It’s Like to Be…a Master Electrician

Calculating electrical loads, getting zapped by 277 volts, and savoring the freedom of the skilled trades with Doug Powell, a master electrician. Why are blue-collar professions growing increasingly more attractive? And what are the telltale signs of a hack electrician?

Doug runs Lumen Brothers Electric Company with his business partner, Josh.

View the episode transcript

About What It’s Like to Be…
In each episode of What It’s Like to Be…, bestselling author Dan Heath speaks with someone about what it’s like to walk in their (work) shoes. Behavioral Scientist serves as a distribution partner with episodes released every other week. Learn more about the podcast’s mission of “slow curiosity” here, and head here to get Dan’s reflections on how the mission is going after a year of conversations.


The “Master Electrician” episode of What It’s Like To Be… featured Doug Powell. It was produced and edited by Matt Purdy. Copyright © 2025 by Dan Heath. All rights reserved.