Barry Schwartz

Barry Schwartz is a visiting professor at Haas School of Business, U.C. Berkeley, emeritus professor of psychology at Swarthmore College, and the author of The Paradox of Choice, Why We Work, and Practical Wisdom (with Kenneth Sharpe).

Government

The Importance of Psychology in the Public Sphere

By Barry Schwartz

When I wrote an article for The Atlantic about a year ago arguing for the importance of a Council of Psychological Advisors, I was motivated by frustration that policy makers fail to take advantage of the best that psychology has to offer when it comes to formulating and implementing public policy.

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