Don’t Just Ask “What’s the Matter?” Ask “What Matters to You?”
The question “What matters to you?” struck Bisognano like a lightning bolt.
Chip Heath
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He is the co-author (along with his brother, Dan) of four books, including the New York Times bestsellers Decisive and Switch. Their most recent book is The Power of Moments.