“Natural Is Better”: How the Appeal To Nature Fallacy Derails Public Health
People tend to see “natural” as a cue for “safe.” This fallacy is a component of vaccine resistance—but we may be able to flip this inclination to encourage uptake.
Dan Ariely
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder of the Center for Advanced Hindsight and co-founder of BEworks. He is the bestselling author of Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, and, Dollars and Sense (with Jeff Kreisler).
We Forget That Everything Is Relative
As H. L. Mencken once said, “No one ever went broke underestimating the intelligence of the American public.”