“Natural Is Better”: How the Appeal To Nature Fallacy Derails Public Health
People tend to see “natural” as a cue for “safe.” This fallacy is a component of vaccine resistance—but we may be able to flip this inclination to encourage uptake.
Kelly Peters (MBA) is the CEO and co-founder of behavioural science institute and applied research firm BEworks. She is a Fellow of the Institute of Canadian Bankers, Lecturer of Applied Behavioural Science at the University of Toronto, and principal investigator of BEworks’ COVID-19 research team. She is a firm believer that scientific thinking has the power to transform society and the economy.
People tend to see “natural” as a cue for “safe.” This fallacy is a component of vaccine resistance—but we may be able to flip this inclination to encourage uptake.
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