Behavioral Science in a Future Far, Far Away
The history of behavioral science is minuscule relative to its future. As we look ahead, what questions will behavioral scientists be called upon to answer?
Kelly Peters is the Behavioral Economics Lead & Partner at Deloitte. In 2009, she launched the in-house BE practice at RBC Royal Bank before cofounding BEworks and serving as its CEO until she finalized its acquisition by kyu in 2022. Her methodologies and case studies have been featured in several books and published in peer reviewed journals. She received a lifetime achievement award from Consulting Magazine for her pioneering work.
The history of behavioral science is minuscule relative to its future. As we look ahead, what questions will behavioral scientists be called upon to answer?
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