Kelly Peters

Kelly Peters is the CEO of BEworks, a management consulting firm dedicated to applying behavioral science to strategy, marketing, operations, and policy challenges. She co-founded BEworks with Dan Ariely and Nina Mažar in 2010. She holds an MBA with a concentration in financial services, is a Fellow of the Institute of Canadian Bankers, and is a faculty lecturer of applied behavioral science at the University of Toronto’s Rotman School of Management.