What It’s Like to Be…a Stadium Beer Vendor
Meeting Muhammad Ali, handling fans who are alcoholics, pouring with no foam, and dreaming about one last game with Howard Hart, who spent three decades as a stadium beer vendor.
Dan Heath
Dan Heath is the New York Times bestselling coauthor/author of six books, including Made to Stick, Switch, and The Power of Moments. His most recent book is Reset: How to Change What’s Not Working. He also hosts the award-winning podcast What It’s Like to Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more).
To Solve Problems Before They Happen, You Need to Unite the Right People
When everyone was telling teenagers to “just say no” to drugs and alcohol, a forward-thinking team in Iceland was figuring out what teenagers could say yes to. The results are nothing short of revolutionary.
Don’t Just Ask “What’s the Matter?” Ask “What Matters to You?”
The question “What matters to you?” struck Bisognano like a lightning bolt.