Scarcity: Why Having Too Little Means So Much
In this exclusive excerpt of their new book Sendhil Mullainathan and Eldar Shafir explore the concept of scarcity: its ubiquity, its challenges, and its silver lining.
Eldar Shafir
Eldar Shafir is the William Stewart Tod Professor of Psychology and Public Affairs at Princeton University. He conducts research in cognitive science, judgment and decision-making, and behavioral economics. Along with Sendhil Mullainathan, he co-founded ideas42, a nonprofit that designs behavioral economics solutions to social problems.