Sendhil Mullainathan is a professor of economics at Harvard University. He conducts research on development economics, behavioral economics, and corporate finance. Along with Eldar Shafir, he co-founded ideas42, a nonprofit that designs behavioral economics solutions to social problems.
In this exclusive excerpt of their new book Sendhil Mullainathan and Eldar Shafir explore the concept of scarcity: its ubiquity, its challenges, and its silver lining.