How Incentives Hinder Innovation
Imagine you are a CEO intent on increasing your employees’ creativity so that your company can be more innovative.
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Mark Beeman is a professor of psychology at Northwestern University where he studies the brain bases of creative cognition and problem-solving, how mood affects attention and cognition, and how the right and left sides of the brain differ in function. He is a Kavli Fellow of the National Academy of Sciences, a Fellow of the Association for Psychological Science, and serves on a National Science Foundation advisory panel. His most recent book is The Eureka Factor: Aha Moments, Creative Insight, and the Brain.
Imagine you are a CEO intent on increasing your employees’ creativity so that your company can be more innovative.