Tips, Clicks, and Charitable Gifts: The Persuasive Impact of a Single Touch
Restaurant servers, canvassers, and robot elderly care assistants may all be a single touch on the hand away from greater satisfaction, engagement, and compliance.
Michael Banissy
Michael Banissy is professor of psychological science at the University of Bristol. His work focuses on social neuroscience, studying how we perceive and interact with each other. His areas of study include: emotion perception, empathy, social connection, touch, and wellbeing. He is the author of Touch Matters.