Rakhim Rakhimov is a senior behavioral research associate at the Center for Behavior & the Environment at Rare. He applies behavioral science to research, design, and test solutions aimed at accelerating the adoption of climate actions in the United States. He received his master's in behavioral and decision science from the University of Pennsylvania.
People think they’re more alone in supporting climate-positive action than they really are. That’s a problem, because we know people are likely to take action when they believe others are already doing so.