Founding Columnist

Zoë Chance

Zoë Chance is an assistant professor of marketing at Yale School of Management. She studies persuasion and decision making, working passionately to understand how people can lead happier, healthier, more fulfilling lives. Prior to Yale, she marketed a $200 million segment of the Barbie brand at Mattel, developed an executive education leadership program at Harvard, acted on stage and film, and failed as an entrepreneur. She received her Ph.D. from Harvard and an MBA from the University of Southern California.