Weapons of Mass Persuasion: Tracing the Story of Psychological Targeting on Social Media
A rigorous assessment of whether psychological targeting on social media can influence our behavior has remained elusive. Until recently.
Psychology
It’s a Bouba, Not a Kiki: The Relationship Between Sound, Form, and Meaning
We don’t assume that we can understand the meaning of words based on their sound alone. But a long history of research in psycholinguistics hints that we’re better at it than we might think.
Psychology’s Increased Rigor Is Good News. But Is It Only Good News?
We should have greater confidence than before that findings we read about in journals will replicate. What’s good about this is evident. But do we pay a price for increased rigor?
The Art and Science of Arguing: A Conversation with Mehdi Hasan
In his new book, Win Every Argument, Mehdi Hasan lays out his approach to debate and persuasion. Dave Nussbaum sits down with him to learn more.
Seeking a Science of Awe: A Conversation with Dacher Keltner
Awe, as in the chill-up-the-spine you might find in a poem, symphony, mountaintop, spiritual experience, or selfless act. In clever and imaginative ways, Keltner has researched what awe is and how it moves us.
How Winning (or Losing) a Grammy Changes the Music Artists Make
Recent research shows how winning a Grammy can spark innovation, but losing one can snuff it out.