Can “Nudge Units” Help Build Better Health Systems?
Seemingly overnight, the University of Pennsylvania health system went from prescribing 75 percent generic medications to 98 percent. What changed?
Seemingly overnight, the University of Pennsylvania health system went from prescribing 75 percent generic medications to 98 percent. What changed?
In the cascade of sexual-harassment allegations now coming to light, a central question has emerged: Why did so few speak up before?
Does praise actually raise children’s self-esteem and motivation? Research shows that it depends on how we phrase our praise.
Sludge is particularly easy to apply—and likely to be effective—for people who are trying to use technology less.
The research question seemed like a cross between science fiction and a conspiracy theory. I could hardly believe that we were asking it.
Understanding human behavior is essential for designing human-computer interfaces. But there’s more to it than that: Understanding how people interact with computer interfaces can help us understand human behavior in general.