Behavioral Scientist’s Notable Books of 2025
Our list of noteworthy behavioral science books published in 2025.
December 23rd, 2025
personality
March 23rd, 2025
How Do You Become More Conscientious When You’re Not Conscientious Already?
The easiest way to become more conscientious is to already be conscientious—last week’s to-do list makes writing this week’s easier. But if you can’t lean on your past self, considering your future self can help.
April 10th, 2023
Weapons of Mass Persuasion: Tracing the Story of Psychological Targeting on Social Media
A rigorous assessment of whether psychological targeting on social media can influence our behavior has remained elusive. Until recently.
August 11th, 2019
One Size Doesn’t Have to Fit All
How to build behavioral interventions for individuals not averages.
June 22nd, 2017
Products as People: Using Psychology to Make Your Brand Attractive
How can we use what makes people attractive to make brands attractive?
