Weapons of Mass Persuasion: Tracing the Story of Psychological Targeting on Social Media
A rigorous assessment of whether psychological targeting on social media can influence our behavior has remained elusive. Until recently.
April 10th, 2023
personality
August 11th, 2019
One Size Doesn’t Have to Fit All
How to build behavioral interventions for individuals not averages.
June 22nd, 2017
Products as People: Using Psychology to Make Your Brand Attractive
How can we use what makes people attractive to make brands attractive?
