The Magic of Knowing When to Use Concrete vs. Abstract Language
When trying to make language either more concrete or more abstract, one helpful approach is to focus on either the how or the why.
Business
Mental Models to Help You Cut Your Losses
When should you hold ’em and when should you fold ’em? Use this set of decision-making tools to help you identify when it’s time to move on and find the courage to do so.
The Open Secret of What Works—and What Doesn’t—for Diversity, Equity, and Inclusion
A new book explores why corporate diversity trainings have endured despite the evidence they aren’t effective, and what does work to make progress on diversity, equity, and inclusion inside organizations.
Customer Segmentation Needs a Behaviorally Informed Upgrade
We have the technology and behavioral science know-how to approach market segmentation as something that’s ongoing and dynamic, rather than set once and static.
An In-The-Box Method for Creative Problem Solving
The solution to your problem has been discovered by someone, somewhere before.
Incorrect Ideas About ‘Why We Work’ Warp Our Organizations … And Our Views of Human Nature
Barry Schwartz on why we work and what the dismal state of our workplaces tells us about the power of our theories of human nature to shape our world—even if those theories are false.