How Behavioral Science Can Be Good for Business
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The cubicle to your right is occupied by Joshua. Joshua’s been around a while, but you don’t understand how he still has a job.
Jonah Berger examines our constant struggle to be not too different and not too similar.
The collision between the Millennial generation’s expectations and reality was in full display recently, as 25-year-old Yelp employee Talia Jane wrote an open letter to the company’s CEO complaining about her job and was promptly fired.
When Delta overbooks a flight, they let their passengers decide how much getting bumped is worth. I discovered this last week when I checked in online for my flight from Minneapolis to Philadelphia.
How much does a CEO make compared to the average worker? If you’re like most Americans (many economists included), you probably have an estimate in your head that roughly translates as “too much.” Pressed for a number, you might come up with a figure around 30 to 1.