The Risks of Ignoring the Brain
A friend of mine was skeptical about whether behavioral scientists actually need to understand the brain.
Science
Welcome to the Behavioral Scientist
We are a new online magazine with a unique mission in today’s media landscape: make the valuable insights gathered from behavioral science accessible and useful to society.
The Brains Behind Behavioral Science
A friend of mine shared this simple thought: “My ultimate goal is to change people’s behavior. Behavior change techniques are powerful enough tools. I do not need to know what the brain does.”
Bringing Sociology Back
Behavioral scientists can answer some questions better via a collaborative approach.
Does the Gambler’s Fallacy Appear in Real-World, High-Stakes Decision Making?
Sitting in the waiting room at the dentist’s office, you feel some spare change clang around in your pocket.
People Favor Naturals Over Strivers—Even Though They Say Otherwise
Our society is deeply conflicted about the source of excellence. On one hand, we are fascinated with child prodigies. On the other hand, we love a good “overcoming adversity” story.