The Brains Behind Behavioral Science
A friend of mine shared this simple thought: “My ultimate goal is to change people’s behavior. Behavior change techniques are powerful enough tools. I do not need to know what the brain does.”
Science
Bringing Sociology Back
Behavioral scientists can answer some questions better via a collaborative approach.
Does the Gambler’s Fallacy Appear in Real-World, High-Stakes Decision Making?
Sitting in the waiting room at the dentist’s office, you feel some spare change clang around in your pocket.
People Favor Naturals Over Strivers—Even Though They Say Otherwise
Our society is deeply conflicted about the source of excellence. On one hand, we are fascinated with child prodigies. On the other hand, we love a good “overcoming adversity” story.
Does Culture Shape Our Underlying Tendencies Toward Dishonesty?
The world is full of grays: good people sometimes break the rules. Behaving dishonestly has its rewards.
Achieving Peak Performance: A Conversation with Anders Ericsson
We recently spoke with Anders Ericsson about the misconception of 10,000 Hour-Rule, the misguided emphasis on talent, and what it takes to achieve expertise.