Piyush Tantia: The Importance of Context
When designing behavioral interventions, don’t forget about the critical “what” step.
Science
Rationalizing the “Irrational”
When we examine objectives from an evolutionary biology perspective, we see that what appears irrational might simply be a misunderstanding on our part of what someone’s objectives are.
The Rise and Fall of Cognitive Control
Reasoning, problem-solving, symbolic language, planning—these faculties are fundamental to virtually all of our individual and societal accomplishments.
The Risks of Ignoring the Brain
A friend of mine was skeptical about whether behavioral scientists actually need to understand the brain.
Welcome to the Behavioral Scientist
We are a new online magazine with a unique mission in today’s media landscape: make the valuable insights gathered from behavioral science accessible and useful to society.
The Brains Behind Behavioral Science
A friend of mine shared this simple thought: “My ultimate goal is to change people’s behavior. Behavior change techniques are powerful enough tools. I do not need to know what the brain does.”